Need for a seamless, consistent and personalized Omni-channel Retail Integration

“The growing need for a seamless, consistent and personalized omni-channel retail will soon be high stakes to compete in this ever-changing digital ecosystem. Unless retailers meet customers’ expectations, they may lose market share, or worse still struggle to stay profitable.”   WHAT IS CROSS-CHANNEL? Cross-channel shopping occurs whenever a consumer moves from one channel to … Continue reading “Need for a seamless, consistent and personalized Omni-channel Retail Integration”

Mobile Commerce – The New face of E-commerce

We knew that mobile phones were a turning point in the way we did everything but it was hard to predict that they would become our gateway to shopping. The time it took for electronic payments to adapt to the Internet was, in comparison, just far too long. And thus the shift to a device … Continue reading “Mobile Commerce – The New face of E-commerce”

SEO Strategies in 2014 – What Optimizers Think is Important this Year

The world of Search Engine Optimization is anything but boring. There’s always something that’s doing the rounds on the internet, some pure gossips and rumours while others credible topics with far reaching effects. We hear so much from Matt Cutts about how Google is committed towards making searches more refined and accurate and what SEOs … Continue reading “SEO Strategies in 2014 – What Optimizers Think is Important this Year”

Omni-Channel Ready E-commerce Solution for e-tailers

For a retailer, it is no longer a question whether to become an e-tailer. And for e-tailers, it is no longer optional to upgrade their channels. Investing in e-tailing is a necessity and requires no deliberation. The only real question is how much to invest in beating the competition, upgrading the platforms and marketing the … Continue reading “Omni-Channel Ready E-commerce Solution for e-tailers”

Snapdeal’s deal on April Fool’s Day – Humour via Matrimony Site

Pranks, simple or elaborate, have been played since Roman times. In 1698, an invitation was sent to many of the Londoners that if they gathered at the White Gate of the Tower of London at noon, they would be permitted to witness the annual Washing of the White Lions. They were fooled. No lions had … Continue reading “Snapdeal’s deal on April Fool’s Day – Humour via Matrimony Site”