3 Effective Approaches for In-App gaming Advertisement

It is a very difficult task for the Gaming app developers to monetize their product while keeping the players plugged in. The makers of free games have been hesitant about experimenting with the Apps with the advertisements for a reason that the users could ditch them for one among half a million gaming Apps. However, … Continue reading “3 Effective Approaches for In-App gaming Advertisement”

IS YOUR BUSINESS SOCIAL ENOUGH?

What makes a person social? Is it the type of communication or amount of communication? Actually, I think both need to have a balance in the daily life to have a fairly successful social life. However, the question is what makes a business social? To begin with, we must comprehend why socializing is important for … Continue reading “IS YOUR BUSINESS SOCIAL ENOUGH?”

Facebook plans to get a hold of users’ Non-Facebook Web and Mobile Activity for better Ad Targeting

Facebook will soon make it possible for the advertisers to target their audience more efficiently. With Facebook planning to use Non-Facebook & Mobile activity of users to filter the users more accurately, advertisers will be able to get a more refined database to target the users with ads. With the coming changes, advertising on the … Continue reading “Facebook plans to get a hold of users’ Non-Facebook Web and Mobile Activity for better Ad Targeting”

Top Web Trends in 2014

The consensus among industry design gurus with regard to industry trends for 2014 is fairly conclusive and most agree that the significant styles of the year fall under the broad headings of responsive designs, simple design and storytelling design. Responsive design is the most crucial for small businesses. It is fast becoming the standard and … Continue reading “Top Web Trends in 2014”

Profile picture and Google+ circle count will not entice authorship in search results anymore

The time you think you have mastered it all, Google again wakes you up. It recently announced yet another change in the search results around authorship. Explicitly, Google is dropping the concept of highlighting circle count and the profile picture from the search guides where authorship is allocated to a web page. Previously, Google used … Continue reading “Profile picture and Google+ circle count will not entice authorship in search results anymore”

Google Releases Whitepaper Regarding AdWords Quality Score

AdWords was built by Google with the idea of providing its users and advertisers an amazing advertising experience so that they keep coming back to Google to advertise & to search. Out of the many ways used by Google to determine the Quality of an Ad, Quality Score is one which is talked about the … Continue reading “Google Releases Whitepaper Regarding AdWords Quality Score”

6 Worst Link Building Assumptions

As employees of a Digital Marketing agency, we get to field a lot of answers to some tricky questions. Some technical and some trivial, but when it comes to Search Engine Optimization, the questions are more about faith & trust as SEO is a slow and resource consuming marketing method and requires a longer investment. … Continue reading “6 Worst Link Building Assumptions”

Tips for writing good content for SEO

When it comes to content writing it is not only the style that matters. A good command over the language is not the only prerequisite.  For effective content writing consider the following tips: Write in word document Save file with article ID – your name –date of submission Mention keywords on top of the document. … Continue reading “Tips for writing good content for SEO”

Google announces best practices for Shopping Campaigns ahead of This Summer’s Big Transition

It is great news for the Marketers today, as Google is becoming the default campaign type for Product Listing Ads on Google by the end of August 2014. The leading search engine has issued a best practices whitepaper to help marketers make this development on new structure Shopping Campaigns. The principle point of the transition … Continue reading “Google announces best practices for Shopping Campaigns ahead of This Summer’s Big Transition”

CHEERS!! ANOTHER YEAR ADDED TO YOUR RELATIONSHIP

The social media giant Facebook wants us to share all the gleeful moments with our friends. It had started showcasing birthdays of our friends on our wall a long time back, but this time, something new has been added to its ever evolving functionalities. This feature will automatically highlight such pictures in which both the … Continue reading “CHEERS!! ANOTHER YEAR ADDED TO YOUR RELATIONSHIP”