Google+ has come up with a new engaging tool for Hangouts on Air today, providing the producers the facility to show viewers links to websites, videos, merchandise and other content that are being discussed and talked about during live events. This Showcase app exhibits link with Rich-media cards that is placed on the right hand … Continue reading “Google+ launches a new feature to Show Rich Media to the viewers of Hangouts on Air”
Month: July 2014
Pinterest Bolsters Ties With Shopify Partnership in the E-commerce market
Pinterest is moving ahead with the online shopping catalogue, as it has announced an agreement with the ecommerce platform, known as Shopify. Pinterest is launching a self-serve tool to provide a limited set of company’s access to buy Promoted Pins in the advertising department, but are also not shy about endorsing the online shopping tendencies … Continue reading “Pinterest Bolsters Ties With Shopify Partnership in the E-commerce market”
E-Commerce and Social Media – A Perfect Fusion
In the step towards making social media work better for E-commerce brands, Facebook is testing a buy button in ads and page posts. According to Facebook, the buy button will enable purchasing of products from companies without leaving the social network. The testing is still going on with a few small and medium sized companies … Continue reading “E-Commerce and Social Media – A Perfect Fusion”
5 Ways to measure the success of your social media marketing strategy & campaign
Measuring the performance of your social media marketing activities is one of the most important aspects to understand the effectiveness of the social media efforts. In most cases, the intended outcome of a social media campaign is to strengthen and optimize awareness of the brand. Also, it is to determine if a certain on-going social … Continue reading “5 Ways to measure the success of your social media marketing strategy & campaign”
SOCIAL MEDIA IS EQUALLY IMPORTANT FOR ECOMMERCE AS WELL
There is no denying the fact that social media has changed the way brands use the available modes of communication in the present world. Not only has it transformed the way individuals communicate but it has also changed the way organizations interact with the target audience. Facebook, Twitter, LinkedIn, Pinterest, You Tube and Instagram, they … Continue reading “SOCIAL MEDIA IS EQUALLY IMPORTANT FOR ECOMMERCE AS WELL”
Come and Explore Five Benefits of Blogging for Brands
Before detailing the benefits of ‘blogging for brands’, let’s just remind ourselves of what exactly a blog is. Is it just a platform to share our views? Simply stated, a blog is a discussion or informational website that can be used by anyone. Packed with varied features, it is one of the most powerful and … Continue reading “Come and Explore Five Benefits of Blogging for Brands”
5 Common SEO Misconceptions CEOs Have
SEO can produce instant results Before Google’s Penguin and Panda updates, it was comparatively easier for businesses to gain higher rankings in a short span of time. Playing with the primary search engine has now become almost impossible and only consistent & creative approach now shows results. SEO is a slow but a very productive … Continue reading “5 Common SEO Misconceptions CEOs Have”
Never say Never to these 3 things for an Impelled tweeter campaign
As most of the marketers use Facebook for ads, we were a little enthralled when Twitter first launched its first self-service marketing platform. However, just as every coin has two sides, we also found two major issues in running potent advertising campaigns through twitter. Firstly, Twitter always seems to be in a hurry due to … Continue reading “Never say Never to these 3 things for an Impelled tweeter campaign”
Facebook introduces a BUY BUTTON to entice marketers
Continuing the trend that is meant for businesses, Facebook just initiated a new functionality that will entice the businesses targeting social media for direct sales. Facebook announced on Thursday that it is going to examine a Buy Button to assist businesses drive more sales through the news feeds. The new feature will empower users to … Continue reading “Facebook introduces a BUY BUTTON to entice marketers”
5 Ways to entice your followers into Content Marketing
For many companies and brands, content is increasingly becoming one of the vital tools to make an impact on the consumers, both prospective as well existing. That being said, many small firms and individuals still struggle to carve out visible space in the digital sphere for their own content be it via blogs, content sites … Continue reading “5 Ways to entice your followers into Content Marketing”
