Search engines cannot read pages like humans do. Therefore, structure and clues are incorporated so that the search engine can understand what the content actually means. This is one way to better learn the basis of search engine optimization that matches queries to useful results. It is by experimenting with techniques of “communicating with search … Continue reading “4 Concepts of Advanced On-Page SEO that Google loves”
Month: October 2014
Do you think your meta title tags are good enough? Google says, “Think Twice”
Google believes in constant innovation in its quest for a perfect search experience for users. On the Search Engine Result Page (SERP), Google has always surprised marketers with its day-to-day modifications in the layout of the search results. In reference to meta title tags, Google has been changing how they appear for years now and … Continue reading “Do you think your meta title tags are good enough? Google says, “Think Twice””
Paid Advertising for B2B Content Marketers
In the digital marketing arena, where you can experience day to day alterations, just sticking to one-fit-for-all approach is not the way to move forward. Nowadays, when content marketing is essential to boost almost every online campaign, a large number of skilful B2B content marketers are relying on paid advertising for potent outputs. Despite the … Continue reading “Paid Advertising for B2B Content Marketers”
YouTube Video Content – Another Medium to Engage the Consumers
In India, 57% of the people share videos from YouTube on various social media sites, and 74% discover something online every day. Consumers are spending a lot of time watching YouTube videos, which present an opportunity for brands and companies to connect with the consumers. Content video is formed to spread engaging messages, making them … Continue reading “YouTube Video Content – Another Medium to Engage the Consumers”
YouTube Video Content – Another Medium to Engage the Consumers
In India, 57% of the people share videos from YouTube on various social media sites, and 74% discover something online every day. Consumers are spending a lot of time watching YouTube videos, which present an opportunity for brands and companies to connect with the consumers. Content video is formed to spread engaging messages, making them … Continue reading “YouTube Video Content – Another Medium to Engage the Consumers”
Think of YouTube: It’s good for businesses
It is not just about posting silly videos or embarrassing moments of friends, YouTube has much more. Social media has established itself as the best platform for businesses to engage, attract and retain customers & using YouTube is definitely one of the great ways to reach a large number of potential customers. A large number … Continue reading “Think of YouTube: It’s good for businesses”
You Tube advertising has a broader reach than T.V advertising
It’s true that the idiot box advertising is immensely beneficial for marketers. Years back, television was the only mode of accessing video content & marketers relied on it as the sole medium to display their products and services. There’s no denying the fact that television still holds an imperative aspect of video advertising but contemporary … Continue reading “You Tube advertising has a broader reach than T.V advertising”
Possible Opportunities for Brands through Search Ads
Recently, there has been a new meta-study by Google and IpsosMediaCT done on a test SERP (search engine result page) created for the study where test brand were put in the top search ad position. In all studies, there were over 800 qualified consumers that ran stimulated searches for particular category keywords, like ‘Hiking Boots’ … Continue reading “Possible Opportunities for Brands through Search Ads”
