Social Media Tips to Drive Branding, Clicks and Conversions

Effective social media marketing helps in building successful businesses. A recent study by Shareaholic that tracked around 300,000 websites over the four months has suggested that social media referrals lead 30 percent of overall traffic of the websites. If the business websites go down below the benchmark, then it is time to reconsider the social … Continue reading “Social Media Tips to Drive Branding, Clicks and Conversions”

4 Ways to Engage the Audience on Instagram

When it comes to engaging the audience, Instagram is going ahead of any other social media channels. As per the recent study by Forrester on how users interact with the brands’ social media posts, the engagement rate of Instagram is 4.21%, far outpacing the other media giants.  Forrester’s analyst Nate Elliott presented the study with … Continue reading “4 Ways to Engage the Audience on Instagram”

Google’s  Penguin 3.0 update released – All you need to know!!

Google always focuses on decreasing the quantity of spam on the internet. Its latest Penguin update is an effort to diminish the amount of spam in order to offer improved search experiences to its users. Google recently announced its new update on Search Engine Land, and entitled it as Google Penguin 3.0. However, it is … Continue reading “Google’s  Penguin 3.0 update released – All you need to know!!”


After the announcement made by Magento that they are shutting down their hosted e-commerce product Magento Go, a number of businesses relying on it are having a tough time. In addition, it has also caused the trouble related to the risk factor of utilizing third party products, instead of your own hosted solution. On the … Continue reading “MAGENTO GO IS NO LONGER ACCESSIBLE. WHAT NOW??”

Things to know about Google’s latest Penguin 3.0 update

Google has announced a new Penguin update to its algorithm with the goal to reduce the amount of spam on the Internet to providing a better search experience for the users. The new launch is known by the name of Penguin 3.0 that is estimated to impact only one percent of the search related queries. … Continue reading “Things to know about Google’s latest Penguin 3.0 update”

3 Explosive Content Promotions Tools & Techniques

While it is true that quality of content is the key factor to building links and generating online traffic, it is also the content promotion that plays a major role in creating a buzz. Without it, the content struggles to earn the social media attention even with a quality backlinks. With various content promotion tools, … Continue reading “3 Explosive Content Promotions Tools & Techniques”