For long, marketers were being asked by the clients or bosses to make the cover image “clickable”. By that, they meant hyperlinking the banner to a site of their own to drive traffic. While marketing agencies chuckled in the past at such requests, Facebook has finally heard the call and have launched a brand new … Continue reading “Call to Action button on Facebook Cover Image – Benefits & the “How To” guide”
Month: February 2015
Facts vs. Fiction of Serving Shoppers Better – 10 Myths of Multichannel Retailing
The executives and entrepreneurs of most of the world’s biggest companies & startups have to make hard choices about the money spent on multichannel retailing. Although the opportunity is real, the hype and half-truths about multichannel retailing have no end. With brands and organizations trying to broaden the horizon of client acquisition, all probable channels … Continue reading “Facts vs. Fiction of Serving Shoppers Better – 10 Myths of Multichannel Retailing”
YNG Media to participate in ISAF (Indian Shoes & Accessories Forum) 2015
ISAF, India’s leading B2B forum for Shoes & Accessories will be holding the annual conference at Bombay Exhibition Center, Goregaon, Mumbai frm 18th till 20th March 2015. Coinciding with some other related conferences and exhibitions at the same time, ISAF will aim at bringing together knowledge, innovation and excellence to brands as well as retail … Continue reading “YNG Media to participate in ISAF (Indian Shoes & Accessories Forum) 2015”
Strike the Right Chord with Digital Media Marketing using Behavioral Marketing
Digital media never sleeps! It keeps evolving even while we are asleep and is perhaps the most difficult of platforms for marketers to strategize for. However, companies can’t restrict their marketing strategies to just one or select platforms and hence have to deal with it. It is specifically true while marketing brands and services on … Continue reading “Strike the Right Chord with Digital Media Marketing using Behavioral Marketing”
Why you should start advertising your google+ posts
Google is to the twenty first century as the television was to the twentieth century; it’s presence is so commonplace that it is hardly noticed anymore. But Google, which was founded in the early 2000’s as a Ph.D project out of Stanford University, has become much more than just the Internet – it has grown … Continue reading “Why you should start advertising your google+ posts”
How to become a LinkedIn Jedi
Contributed by: Ivan Serrano About Ivan Ivan Serrano is a social media, business and marketing journalist living in Northern California. Contact Info Twitter: @IvanSerrano55 Google+: https://plus.google.com/u/0/109239061294855605623/posts Social media has become an inevitable platform for most businesses looking to advertise and amplify their online content. But even more than inevitable; social media platforms have basically become the … Continue reading “How to become a LinkedIn Jedi”
Is your online marketing campaign optimized for behavioural targeting?
With Digital Media’s wheel in full swing in the recent years, relying on one-fit-for-all approach can make your campaigns become redundant. If your digital marketing strategies have not yet incorporated behavioural aspect of targeting the audience then this is the right time when you must approach to Digital Marketing. It may sound surprising it … Continue reading “Is your online marketing campaign optimized for behavioural targeting?”
‘Mobile-Friendly’ labels in Mobile Google Search Results is here!
In order to improve the mobile users’ search experience, Google has officially launched the ‘mobile’ friendly label on the search counter. With this, the users can determine whether or not the company’s website is mobile friendly & decide on navigating to a particular site through their handhelds. The ‘mobile-friendly’ is now present on the search … Continue reading “‘Mobile-Friendly’ labels in Mobile Google Search Results is here!”
4 Reasons Why ‘Keywords’ will or will not be Relevant in 2015
It seems that the keyword-based search engine optimization is slowly becoming less relevant. According to the data collected by Google in the past, a website was only based on the keywords that were present on the page along with the related links. The keywords were the key element for people to connect to the website. … Continue reading “4 Reasons Why ‘Keywords’ will or will not be Relevant in 2015”
