Google Emphasizes on Expert Writers to Add Authority to the Content

Google keeps rolling its updates to improve quality of SEO, content, websites etc. The recent release ‘Search Quality Evaluator Guide’ was in November 2015. Though the 160 pages long guidelines were for internal use to help evaluators, the major takeaway for SEOs and digital marketing agencies was need of expert writers. According to Google, to … Continue reading “Google Emphasizes on Expert Writers to Add Authority to the Content”

What is the Role of Rich-Media in Success of Content Marketing?

Before moving on to the importance of rich-media in success of content marketing, let’s first have a look at what is ‘rich-media’ exactly. In the mobile world, where the number of users accessing content on smartphones and tablets is growing rapidly, content marketing has got more dependent on instant interaction and enhanced engagement, which is … Continue reading “What is the Role of Rich-Media in Success of Content Marketing?”

7 Characteristics of Bad SEO Links

Link building, which was once the most important SEO strategy is now ignored by most of the search engine optimization experts. Now the focus has shifted from building manual links to earning them by posting quality content. This natural approach saves you time and efforts wasted on finding the websites and making links on them. … Continue reading “7 Characteristics of Bad SEO Links”

Secret Tips to Boost Blog Engagement With Embedly

Creating a blog is not a difficult task. You have any topic in your mind, just write on it and post it on any blogger platform. The real challenge in blogging is to create an engaging blog to draw attention of the readers and compel them to revisit your blog. For this you need compelling … Continue reading “Secret Tips to Boost Blog Engagement With Embedly”

How to Optimize PPC Campaign For Conversions With High-quality Clickable Ads?

PPC campaigns are the easiest way to drive traffic by paying for the top ranks. But sometimes the results from the ads are much lower than the money paid for them. All promises made by the Google AdWords companies look false as the cost per click goes much higher even after having attractive landing page, … Continue reading “How to Optimize PPC Campaign For Conversions With High-quality Clickable Ads?”

Publishers Can Now Generate Revenue From Instant Articles on Facebook

Facebook introduced instant articles in beginning of 2015, which was really good for the readers. But the publishers found it difficult to generate revenue from their content. So to help publishers generate revenue from their content, Facebook is updating its advertising policy for instant articles. From December 10, 2015, Facebook allowed the publishers to include … Continue reading “Publishers Can Now Generate Revenue From Instant Articles on Facebook”

Google Traffic Grows By 100% Due to an Accidental Link Removal

An accidental removal of links from disavow files helped the SEO get a huge traffic (up to 100% more). On 22nd November, someone overwrote the disavow file by mistake, which went unnoticed for 10 days. On 29th November the SEO team noticed the highest ever organic traffic that soared by above 100%. No updates from … Continue reading “Google Traffic Grows By 100% Due to an Accidental Link Removal”

Facebook Introduced Live Video Streaming For Limited iPhone Users

Facebook recently released live video and collage sharing for a small percentage of iPhone users in US. It will bring you closer to the family and friends by making them feel as if they are with you. Irrespective of location, you can share your experience or activities with your friends in real time through Live. … Continue reading “Facebook Introduced Live Video Streaming For Limited iPhone Users”

5 Steps to take full advantage of AdWords conversion tracking

Are you a big AdWords investor and still stick to Converted clicks? If yes, you are living in an old era. This is the ear of ‘Conversions.’ Before moving on to how to maximize the benefits from this new metric, let’s first understand the difference between ‘Converted clicks’ and “Conversions.” Actually both are metrics to … Continue reading “5 Steps to take full advantage of AdWords conversion tracking”

Google Makes Conversion Tracking Easy and Quick with Smart Goals

Google made conversion tracking of AdWords campaigns easy and quick in Google Analytics with its new innovation Smart Goals. The newly launched tool eases the tracking process by automating the process of conversion metric set up for Google AdWords campaigns. Smart Goals work at the view level and uses machine learning to check different signals … Continue reading “Google Makes Conversion Tracking Easy and Quick with Smart Goals”