3 Effective Ways to Leverage the Power of Bing Webmaster Tool

When it comes to digital marketing and organic rankings, maximum SEOs just focus on Google. Their complete attention goes to Google Search Console and complete forget about Bing Webmaster tool. Though it is important to follow Google’s guidelines and best practices for website optimization, you should also give importance to Bing. You cannot get effective … Continue reading “3 Effective Ways to Leverage the Power of Bing Webmaster Tool”

How to Identify and Improve Irregularities in PPC Engagement

Removal of right-hand side ads in the recent update to Google SERPs has brought many changes in the performance and engagement rate of PPC campaigns. One of the impacts of this change is the increased cost of paid campaigns. Big brands are forced to increase their bids to hold the top positions To gain from … Continue reading “How to Identify and Improve Irregularities in PPC Engagement”

What is Google RankBrain and How to add it to SEO Strategy?

As Google RankBrain is there in the market for last six months, the question “what is RankBrain” is not much important. The major question today is how does it impact SEO and what are the right techniques to incorporate this into the SEO strategies. What is RankBrain? Are you also one of the SEOs who … Continue reading “What is Google RankBrain and How to add it to SEO Strategy?”

Twitter Page – Make it More Interactive and Rewarding

Twitter has emerged as one of the most exciting and indulging social media platforms. Being entertaining, tweeting helps you to achieve your goals. You get a platform to spawn more traffic to your website and develop healthy social relationships. There are few people who are addicted to tweeting almost every week while others do it … Continue reading “Twitter Page – Make it More Interactive and Rewarding”

5 Major Changes with Search Engines over the Decades

Do you keep yourself updated with changes that have taken place with the search engines for so many years? With the increasing growth in the technical world and to keep pace with the latest developments, many alterations have taken place in the search engine over the decades. These changes have served great benefits to the … Continue reading “5 Major Changes with Search Engines over the Decades”

How to Save Time on Keyword Optimization?

One of the most common things you must have always noticed in the digital marketing world is that everyone here is extremely busy. Be it a designer, developer, the content team, social media marketing team or the SEO team, all are busy. Whether you work on a small project or handle multiple projects in an … Continue reading “How to Save Time on Keyword Optimization?”

Do-Follow Links Vs. No-Follow Links – Which is Better for SEO?

Do follow and no follow are some of the most commonly used terms in SEO. There has been a long debate over importance and benefit of these links for the search engine optimization. Some are a huge fan of do-follow links and consider them a crucial part of successful SEO while some completely favor no … Continue reading “Do-Follow Links Vs. No-Follow Links – Which is Better for SEO?”

Best Practices For Effective Video Advertising in 2016

The increasing number of consumers cutting their ties from traditional media have compelled the marketers to look for alternate options to engage with them. Modern consumers are more inclined towards digital video for entertainment and brand awareness. The revenue from video ads is expected to grow more in 2016. It means the marketers should be … Continue reading “Best Practices For Effective Video Advertising in 2016”

Early Results of Removal of Google’s Right-hand Side Paid Ads

In February, Google announced that it will no longer show paid ads on the right-hand side and it started from 19 February. After the removal of these ads, now users will see ads only at the top and the bottom of the SERP. The search engine took this decision to offer improved user experience on … Continue reading “Early Results of Removal of Google’s Right-hand Side Paid Ads”