Google Now Shows Image Thumbnail in Food Search Results

Google makes food search results more interesting and attention grabbing by displaying image thumbnails of the searched food item in the snippets. Now when you search any food item, you will also see an image of the food next to the snippet. I tried it for steam cake and got these results Google has been … Continue reading “Google Now Shows Image Thumbnail in Food Search Results”

How Both SEM and SEO Are Important for Ecommerce Sites?

In today’s hi-tech world, the online market is the most competitive place. With the launch of numerous brands and ecommerce sites, it has got essential for every online store owner to stay ahead of the competitors by making a constant presence. As customers are spread on different channels, online retailers need to be active on … Continue reading “How Both SEM and SEO Are Important for Ecommerce Sites?”

A Symbolic Transition: Google Expands Titles and Descriptions Length

Recently, Google has made one of the significant alterations to its search results pages. Google has extended the length of the titles and descriptions which have been accepted positively by the users. To be more precise, the length of title tags has increased up to 70-71 characters which initially were 50-60 characters. The description length … Continue reading “A Symbolic Transition: Google Expands Titles and Descriptions Length”

5 Killer Advertising Strategies to Baffle Your Business Competitors

As it is rightly said, competition is a good to enhance your business dimensions and allow you to come with the best results. However, there is a need to steal your rival’s customers for better business. The question is how to achieve this and stand out from the league? Perhaps, you can do this with … Continue reading “5 Killer Advertising Strategies to Baffle Your Business Competitors”

4 New Mobile Ads Features Launched by Google AdWords

Google Performance Summit has recently announced changes and new features to AdWords that will cause the consumer shift towards the mobile. Every year, the infinite searches made on Google happen on mobile phones and the study conducted also reflects that most of the web traffic is directed from smartphones. Have a look at the major … Continue reading “4 New Mobile Ads Features Launched by Google AdWords”

Twitter Will Soon Exclude Links & Photos against 140 Character Limit

Do you find it bad when you have to delete a tweet’s characters due to links and photos and the complete message gets distorted? Though a bit late, but Twitter understood this problem and announced that soon it will stop counting links and photos against its 140 character limit of a tweet. A Bloomberg report … Continue reading “Twitter Will Soon Exclude Links & Photos against 140 Character Limit”

What is the Impact of Mobile on our Search Behavior?

Have you noticed the change in your search habits over years? With the increased usage of smartphones, it has changed drastically. Now most of the searches take place on mobile devices. As people also search while moving, the button tapping accuracy rate has reduced. To cope up with this problem, users found another solution – … Continue reading “What is the Impact of Mobile on our Search Behavior?”

Google is All Set to Beat Messaging Apps with New Voice Assistant – Allo

To give a smashing reply to its competitors and facilitate the searchers, Google unveiled its brand new voice assistant “Allo” at Google’s annual developer’s conference Google I/O. The smart and conversational extension of Google is believed to be an answer to Amazon’s Alexa. Google Assistant is a great source of help for you at any … Continue reading “Google is All Set to Beat Messaging Apps with New Voice Assistant – Allo”

Five Strong Sources to Get Online Reviews except Google

The importance of online reviews is not hidden from anyone. Today, almost every business owner knows the value of local reviews posted by the users. These play the vital role in overall marketing and advertising plan because around 79% or the online buyers trust these reviews as much as they rely on personal recommendations. Most … Continue reading “Five Strong Sources to Get Online Reviews except Google”

Google Says Voice Searches Make 20 Percent of Overall Mobile Queries

With the growing trend of the virtual assistant market, there is a steep rise in voice search as well. Google CEO Sundar Pichai said that from all the queries on the mobile app and on Android devices, 20 percent are voice searches. The announcement was made by him in the context of Google’s new Amazon … Continue reading “Google Says Voice Searches Make 20 Percent of Overall Mobile Queries”