In April, many people noticed green ad labels next in the text ads in Google search results. Actually, Google was testing the impact of the green label and now after testing it for around two months, it has finally rolled out green “Ad” label. In last few weeks the number of people noticing green labels … Continue reading “Google Replaces Yellow “Ad” Label with Green for Text Ads”
Month: June 2016
3 Actionable Ideas to Engage Influencers on Facebook
Due to high reach and the most liked social media network in the world, Facebook is the first choice of the marketers when it comes to getting engagement, making connections and building a strong relationship with the customers and industry influencers. In the highly competitive market, it is really difficult to engage influencers and encourage … Continue reading “3 Actionable Ideas to Engage Influencers on Facebook”
5 Things Everyone in Digital Marketing World Should Know About Microsoft and LinkedIn Deal
The social media world is soon going to see a big change with the closure of the deal between Microsoft and LinkedIn. The online world is full of news about Microsoft buying LinkedIn for a whopping amount of $26.2B in cash. The transaction to acquire the professional network with around 433 million users has got … Continue reading “5 Things Everyone in Digital Marketing World Should Know About Microsoft and LinkedIn Deal”
Best Keyword Research Tools to Discover the Ideal Keywords for SEO
It is well-known fact that the successful SEO demands an effective keyword research generating better and high-quality traffic on the web page. Searching the appropriate keyword is not a tedious job if the right tools are used to carry out the keyword research. The dominating factors for keyword research are relevance and location based search. … Continue reading “Best Keyword Research Tools to Discover the Ideal Keywords for SEO”
5 Ways to Get Optimum Benefit from AdWord’s New Extra Headline
Google’s annual Performance Summit was full of new announcements and surprises and one surprise among them was expanded text ads for Google AdWords. After the invention of Quality Score, it is expected to be the most significant update in AdWords. For the companies and advertisers engaged in PPC campaigns, 35 characters in the headline and … Continue reading “5 Ways to Get Optimum Benefit from AdWord’s New Extra Headline”
Do you know these 7 things about the new Google Maps Local Search Ads?
Google’s Performance Summit is one of the most surprising periods for the SEOs, PPC advertisers, and other digital marketing experts. This year also the event included a number of announcements related to paid ad campaigns, search terms and local marketing on the internet. Another noticeable change among others was for local search ad, which the … Continue reading “Do you know these 7 things about the new Google Maps Local Search Ads?”
How to Simplify SEO while Staying focused on Results?
Successful SEO with amazing results includes a lot of activities. And high flexibility with lots of changes makes it a difficult task. Many SEOs end up wasting time and efforts because they are not organized. A lot of data, benchmarks, KPIs, rankings, keywords, audits and conversions make it a really complicated process. Are data and … Continue reading “How to Simplify SEO while Staying focused on Results?”
Page Speed Will Be the Focus Point of Google’s Next Mobile Friendly Update
Gary Illyes from Google said in the Search Marketing Summit in Sydney that in the next mobile-friendly update Google will consider page speed as an important ranking factor. Currently, Google does not consider page speed and various other desktop signals like accordions and hidden content for ranking of a mobile website even when these make … Continue reading “Page Speed Will Be the Focus Point of Google’s Next Mobile Friendly Update”
3 Effective Ways to Drive High-quality Leads from Google AdWords
Knowing Google AdWords is not a big deal. Anyone can learn it from the internet. But a successful online marketing expert is the one who knows the most effective ways to generate quality leads and get great performance from the investment in Google AdWords. There are people who invest a huge amount in the PPC, … Continue reading “3 Effective Ways to Drive High-quality Leads from Google AdWords”
Pinterest Changes its “Pin It” Button As “Save” for Global Growth
“Pin it” is the most popular word attached to Pinterest. After attention grabbing images, this is the word that comes to the mind. But it hasn’t helped Pinterest grab the attention it expected. Alike other social media channels, Pinterest also keeps making changes at regular intervals and this time the target for the change was … Continue reading “Pinterest Changes its “Pin It” Button As “Save” for Global Growth”
