Get ready to bid goodbye to Standard text ads as Google Expanded text ads (ETAs) are live. Standard ads not be accepted from 26 October. After a long wait, Google has finally launched expanded text ads. The expanded ads with double headlines started showing off different devices from July 26, 2016. In June, during the … Continue reading “Expanded Text Ads are Live – Bid Goodbye To Standard Text Ads”
Month: July 2016
Which is Better Social Marketing Channel between Facebook and Snapchat?
Social media marketing is one of the essential strategies to win in the competitive online world. The social channels bring the brands closer to their customers with more personal engagement. There are numerous social media marketing platforms like Facebook, Twitter, Instagram, YouTube, Google+ and LinkedIn. And the recent entry in the list of highly effective … Continue reading “Which is Better Social Marketing Channel between Facebook and Snapchat?”
How Does HTTPS Setup Create SEO Problems?
After reading that Google will give a ranking boost to the sites using HTTPS, many website owners implemented this. But instead of getting any benefits, they experienced losses. Their efforts to include HTTPS in their SEO strategy failed miserably leaving them in confusion. Gary Illyes from Google said that around 34 percent of the Google … Continue reading “How Does HTTPS Setup Create SEO Problems?”
Handy Tips to Fix the Most Common On-Page SEO Issues
Appearing in the top organic listings of search engines specifically Google is a dream of every website owner. Getting found in this highly competitive world that is already filled with abundant of information, maps, adverts, length opinion pieces and a hell lot of other things is a big battle. In such a crowded market with … Continue reading “Handy Tips to Fix the Most Common On-Page SEO Issues”
Five Great Ways to Increase Conversions from Remarketing
Remarketing is a strategy most of the online businesses use to remind the customer who visited your store but didn’t complete the process. Besides a reminder, it also works as a brand reinforcement technique when the prospective customers are moving around the web. A technique companies use to track customers’ buying habits is to place … Continue reading “Five Great Ways to Increase Conversions from Remarketing”
5 Useful Tips to Integrate Pokémon GO in Local Marketing Campaign
Within a week of its launch, Pokémon Go has gained immense popularity. People from all walks of life and age group are getting crazy for the game. Not just the kids, working professionals and youth are also downloading and playing the game reality game Pokémon Go throughout the day. Millions of people are downloading the … Continue reading “5 Useful Tips to Integrate Pokémon GO in Local Marketing Campaign”
What is the Impact of Dedicated IP Address and SSL Certificate on Rankings?
Getting top rankings is the major objective behind all the search engine optimization activities. Google takes into consideration various factors when ranking any website. In 2016, site speed and HTTPS were given the maximum weightage to show any website on the first page of search results. Though most of the search engine marketing experts have … Continue reading “What is the Impact of Dedicated IP Address and SSL Certificate on Rankings?”
Five Effective Ways to Add Life to Your Lackluster Product Page
Are you missing out on a lot of sales and conversions irrespective of good traffic? Have you tried to figure out the problem? Most probably it is due to lackluster product page your eCommerce website has. Finding boring product pages on most of the online stores is a common problem. People visit the landing page … Continue reading “Five Effective Ways to Add Life to Your Lackluster Product Page”
Tips to Choose the Right Technology for Automatic Execution of PPC strategy
Digital marketing is a combination of a lot of activities on different platforms. Ensuring right execution of all the activities like SEO, SMO, PPC, local SEO etc. manually can be a daunting task for any digital marketing expert. The complexity of the tasks and availability of so many platforms have made it compulsory for the … Continue reading “Tips to Choose the Right Technology for Automatic Execution of PPC strategy”
Top 5 Benefits of an Ecommerce Website Relaunch
What do you do when your home gets dust? You get it whitewashed again to make it look better. What do you do when your eCommerce website does not perform well? What to do when you are not getting desired traffic and conversions on your online store? Alike your home, your eCommerce website also needs … Continue reading “Top 5 Benefits of an Ecommerce Website Relaunch”
