URLs are the foundation of any website in the digital world. But when it comes to the right URL structure, there has been a lot of debate.
From the length of the URL to the inclusion of primary keywords, SEO experts focus on so many combinations to create the perfect URL structure.
Though creating an ideal URL structure is a bit difficult task, once you know how to do it, you can grow your traffic by up to 40 percent. Here you can check some tips to create an ideal and SEO friendly URL structure for increased traffic.
Use of keywords
Use of keywords in the URL depends on your post, page, and the objective. For instance, the inclusion of keyword in the URL of a blog post that you want to target on a certain keyword is acceptable. But make sure you don’t over optimize the URL as instead of driving traffic, it will get your page penalized due to Google’s guidelines.
Use of the main keyword in the URL should look natural not forced. Use of right keywords in the right limit can increase your search click-through rate (CTR) for the rise in traffic.
Readability of the URL
This is not just the search engine for which you are creating URL; you also need to keep the audience in the mind and make an easily readable URL. Eventually, human readers are going to click on your URL to explore the content, so you should optimize them for the audience. With the changes in Google’s ranking algorithm, it has got more vital to keep your URL clean and readable, as the search engine also consider the engagement on your page while ranking it.
Think of keywords and URL structure that gives clear pictures of what the visitors are going to get by clicking on the URL. By making your URL user-friendly and readable, you can drive more traffic to your website.
Read Also:- Google Uses Different URLs for Translated Pages.
Focus on 3S for perfect URL
The three S for a perfect URL are:
There has been a huge debate on long and short URLs. Search engines don’t have any issues with the longer URLs and give you complete freedom to structure URL of any length. However, to ensure smooth user-experience, easy readability and identification, it is better to keep the URLs short, sweet and simple.
Short URLs are easy to remember and type in the search bar and that is the reason users prefer them over long URLs. Whenever you are confused with the long and short URL, go with the simple, clean and short URL structure without various categories and folders.
Read Also :- Your URLs Should Be In Your Contents Language.
Do you also think case sensitivity has nothing to do with the URL structure? If yes, think again and start paying attention to this. For the website owners using Microsoft/IIS servers, case sensitivity might not be a big issue but those hosting with Linux/UNIX need to be careful with this.
Matching URL and title
Search engine optimization is a way different process than you imagine it to be. Besides keywords and quality of the content, there are ample other factors that play a vital role in the ranking of a page or a blog post in the search engines. And one such factor that you must take care of is matching the URL with the main title of the page you are targeting for rankings.
The URL of the post works as a glimpse of the content and help the readers get an idea of what they are going to read by clicking on the URL. Therefore, there should be a similarity between the URL and the title of the content.
Read Also:- Is it possible to build links without content?
There is no magical wand that can help you create an ideal URL structure. It is all about knowledge, practice and right implementation of the ideas to design a perfect URL that drives more traffic to your website. So next time when you have to build a new URL, just keep these points in the mind and get ready to see the growth in your organic traffic with some changes in the URL structure making techniques.