Link building, which was once the most important SEO strategy is now ignored by most of the search engine optimization experts. Now the focus has shifted from building manual links to earning them by posting quality content. This natural approach saves you time and efforts wasted on finding the websites and making links on them. By publishing original and quality content, you compel others to link back to your website.
There are some experts who are still in favor of manual link building. But they have differentiation between ‘good’ and ‘bad’ links. By focusing on this, you can save your website from getting penalized by Google, even after making manual links. So, what are these qualities of bad links, you should avoid.
1. Low authority domain
Google has its own algorithm to differentiate between high authority and low authority websites. So if you are already a high authority website and build links on another high-authority website, you can impress Google for higher ranks. But a number of links on low authority websites and that too for a longer period of time can get you penalized. To ensure positive results from manual link building, completely avoid disreputable websites.
2. Repetitive links on same domain
Diversification of link sources impresses Google, while multiple links from the same domain create suspicion. Google gives preference to too many links to you domain, but from different sources. So, focus on quantity of links with ample diversification.
3. Relevance with the content
If you feel that a link on medical website can help you get ranking when you are writing about traveling, you are just irritating Google. Context and relevance of content with the source are major factors as per Google’s modern algorithm. Pay close attention to the sources and keep them as close to your business as you can to get ranking.
4. Suspicious embedding of link in keyword anchor-text
Gone are the days when links had to be embed in anchor text with exact keyword, SEOs wanted to target. Google’s intricate understanding of semantics can get you penalized with no recovery option, if you focus on embedding your link on anchor text using the exact keyword match. The right idea is to focus on natural journalistic context.
5. Reciprocal exchange
If you think that Google cannot understand that you are exchanging links with people in same domain to build authority, you are wrong. As mentioned above, focus on diversity of sources than number of links.
6. Disjunct from meaningful content
You must have seen many blog comments just having words like very nice; liked the blog; very informative and then the link. Whether it is blog comment, forum posting or any other SEO activity, posting link without meaningful content accompanying it is of no use.
To build links, you should post some good quality content to offer value to the readers. Guest blogs is one of the best techniques for this, where you can build link anywhere in the body of the content you have written. Just make sure the link has semantic context to the content.
7. Participating in link schemes
Link schemes are a thing of past now. By participating in link scheme systems like link wheels or link pyramids, you are just violating Google’s terms of services and inviting penalty for your website.
Thoroughly analyze your link building strategy and make sure these does not have any of the above mentioned features. Write quality content, post it on relevant sites, build links on high authority domains and win the manual link building race.