Content marketing is essential for success in online world’ this is a very common phrase, you must have read hundreds of times while looking for secrets to winning in digital marketing. You must have tried also, but did you get desired results?
Many online marketing company dive into this, strive hard at early stages by writing a lot of content, posting it on all the possible platforms and waiting for the results. But only a few get the desired response and most of the marketers withdraw their decision to try content marketing.
Actually, the problem is with right understanding and implementation of content marketing strategies. The truth is that, if you do it right, content marketing is really awesome. If done correctly, along with increased audience base, it can also help you get more sales. So, here is seven step guide for successful content marketing. Follow the steps given here and get ready for outstanding results from your content marketing efforts.
1. Set your Goals
The first step for successful content marketing is to have clear goals. So, first set your direction to form strong content marketing strategies. Goal setting will give you the answer of three W’s: why, who and what.
Why are you creating content?
For whom are you creating it?
What do you want to achieve from this?
2. Do Research
Research through the ‘Jobs-to-be-done’ model helps you find out your target audience and the activities you need to do to offer them right solution. If you are not able to provide a solution to your customers means you are redirecting them to the competitors who have a better solution. So, do through research to make strategies, which help you convert the audience into loyal fans.
3. Find the Right Channel
The internet world is full of different channels and to get success in this highly competitive world, you should choose the right channel. Find a channel where you will get a maximum number of customers and where your story will leave a strong impact. Instead of making your presence on all the channels with zero results, target counted but valuable channels.
4. Create Content that Offers Value
Producing tons of content is of no use until it is clickable and shareable. Whether you do it yourself or you have hired a content marketing team, it is important for all to learn the value of storytelling and tricks to stand out from the crowd.
5. Promote as much as you can
If you think that customers will automatically come to read your content just because it is unique and impressive, forget about it. Most of the successful content creators spend more than reasonable time on content promotion to get regular returns.
6. Measure Results
In step six, you have to check the returns you are getting from your investment on content marketing. Measurement of results includes four different metrics: consumption, sharing, lead, and sales. As far as content monetization is concerned, you have multiple options for this too. Subscriptions, affiliate programs, workshops, licensing of content and Podcast sponsorship are some of the options you can use to make money from your content.
7. Re-Purpose, Improve and Increase
Once you have implemented all the six steps successfully and everything is going smooth, it is time to look back at your strategies and gain from some low-hanging fruits.
Content marketing is essential for business, but solid content marketing plan is more important for success. Now after looking at the benefits and scope of content marketing, it’s the time to make sure you don’t miss the opportunities and successfully re-purpose the content.
Are you ready to take the actions??