Category: Blog

Content marketing is an integral part of online marketing and needs to be done as per the target audience. With the beginning of the New Year, it is the right time to evaluate your previous content marketing strategies and add some new metrics to the same in 2017. Why not start with the metrics that … Continue reading “B2B Content Marketing Metrics You Should Add in 2017”

  Google’s spokesperson John Mueller said that as per ranking is considered containing digits in a URL doesn’t make a difference. He further explained to the webmaster that websites doesn’t get boosted by adding numbers to its URL “sometimes ranking well in search can take a bit of time & work, so I’d keep it … Continue reading “Numbers Don’t Matter!”

  Are you deciding new post strategy or planning to revamp your old content? Well, here are a few steps to fix it. Quality of your content. Make sure your posts just don’t revolve around sales pitching, because people generally ignore them. Know your audience and develop the content according the way they want. It … Continue reading “Experiencing low Facebook Page Engagement Rate? Fix it now!”

Links have always been a vital instrument to web. However, the way webmasters acquire them for their sites has transformed. Manipulation is no longer a rescuer or a sustainable route to acquire links. Google has become proficient at recognizing links specially built in an attempt to trick search engine rankings. It dismounts the value of … Continue reading “The Story behind Evolution of Link Building”

  Google Maps has improved its usability to provide users with an easy navigation experience. The new interface showcases a larger visual area since Google has hide the search & explore bars from the screen. Where one tap causes those bars to disappear and another brings them back, it looks like a subtle upgrade. On … Continue reading “Google Maps Improved, HERE is still Struggling.”

Known for surprising online marketers by its various updates and functionalities, Google is now testing a new feature to add to its product listing ads module. In order to facilitate online shoppers, Google can display a percentile comparison of discount prices for a particular product available across different online shopping portals. This Value Alert test … Continue reading “Google PLA Test now targeting Low Priced Products”

Ever wondered what happens to those links which comes from different language websites to the one your site is in? What does Google do with such links? Also, what do you think are websites benefited from such type of links or are these negative signs? In a discussion with Google Webmaster, John Mueller a question … Continue reading “Do sites really get benefited from the links in other Languages?”

  For all the Hindi and English speaking folks on Google+ Hangout, Google has recommended them to use same language for URL’s and content. Marking their words “It is better if you have your URLs in the same language as your content”. This is obviously marked to all the sites that are in non- English … Continue reading “Your URLs Should Be In Your Contents Language”

So the news has broke, Yahoo has confirmed testing using Google’s search results. This change is led after the recent deal with the Microsoft. Where earlier Yahoo was majorly sourced by Microsoft’s Bing for its search results, but since April, they have opened up to try other search partners. Aaron Wall of SEO Book confirms … Continue reading “Yahoo Search Testing Google Powered Search Result”