Category: Digital Marketing

Currently, around 54 percent small businesses have their website, but only a few of them are able to reap the benefits of online presence. Just having a website is not enough to approach potential customers looking for your products and services online. Often, small business owners get confused when exploring the most suitable online opportunities … Continue reading “Five common mistakes that can affect your online presence”

Remarketing is a strategy most of the online businesses use to remind the customer who visited your store but didn’t complete the process. Besides a reminder, it also works as a brand reinforcement technique when the prospective customers are moving around the web. A technique companies use to track customers’ buying habits is to place … Continue reading “Five Great Ways to Increase Conversions from Remarketing”

Within a week of its launch, Pokémon Go has gained immense popularity. People from all walks of life and age group are getting crazy for the game. Not just the kids, working professionals and youth are also downloading and playing the game reality game Pokémon Go throughout the day. Millions of people are downloading the … Continue reading “5 Useful Tips to Integrate Pokémon GO in Local Marketing Campaign”

Are you missing out on a lot of sales and conversions irrespective of good traffic? Have you tried to figure out the problem? Most probably it is due to lackluster product page your eCommerce website has. Finding boring product pages on most of the online stores is a common problem. People visit the landing page … Continue reading “Five Effective Ways to Add Life to Your Lackluster Product Page”

Link building is essential for success in the online world, but it is equally difficult to get high-quality links. The process has been made more difficult by the Google algorithm updates, which don’t take even a minute to penalize the bad links and the websites. It has created fear in the minds of the businesses … Continue reading “10 Great Link-Building Ideas Every Business should Follow”

The importance of images in websites is not hidden from anyone. This is more effective and essential on mobile. But the problem is that due to the fear of increased page size and loading time, designers avoid using the power of imagery. Use of images can cause oversized pages but only when these are not … Continue reading “How to Utilize Power of Images to Strengthen your Digital Presence?”

Content, social media, SEO and PR, all make an important part of digital marketing. But have you ever thought about relation among all these and how these affect each other? Actually, content is the base of social media, SEO, and PR. All these activities can happen only with quality content. And promoting content on all … Continue reading “What is the Relation between Content, SEO, PR and Social Media?”

The social media world is soon going to see a big change with the closure of the deal between Microsoft and LinkedIn. The online world is full of news about Microsoft buying LinkedIn for a whopping amount of $26.2B in cash. The transaction to acquire the professional network with around 433 million users has got … Continue reading “5 Things Everyone in Digital Marketing World Should Know About Microsoft and LinkedIn Deal”

As it is rightly said, competition is a good to enhance your business dimensions and allow you to come with the best results. However, there is a need to steal your rival’s customers for better business. The question is how to achieve this and stand out from the league? Perhaps, you can do this with … Continue reading “5 Killer Advertising Strategies to Baffle Your Business Competitors”