Bing Ads Rolled Out Expanded Text Ads Globally

After Google, now Bing Ads also released Expanded Text Ads (ETAs) globally. After testing it in beta for around three months, Bing Ads finally rolled out this feature on October 25. Advertisers can now create and launch longer text ad formats in Bing Ads Editor. They can also import ETAs from Google AdWords in the … Continue reading “Bing Ads Rolled Out Expanded Text Ads Globally”

How To Write Perfect Expanded Text Ad?

Isn’t expanded text ad a great opportunity for you to make your ad copies more compelling and attention grabbing? The increase of even a few characters or words can transform the power of sentence. But this is possible only when your ad copy has all the ingredients to make it attractive, engaging and attention grabbing. … Continue reading “How To Write Perfect Expanded Text Ad?”

5 Tools to Effectively Manage the Email Marketing Campaign

With lots of tweaking, designing, and testing, email marketing can be an overwhelming process for new businesses. But getting a response from clients is not a piece of cake. Bad open rates; bad click rates and ineffective campaigns, there are many things that might discourage you from investing time and energy in email campaigns. Instead … Continue reading “5 Tools to Effectively Manage the Email Marketing Campaign”

Are PPC Monsters Wreaking Havoc on Your Paid Campaigns?

Are your PPC campaigns not performing as per the expectations? Have you failed to get significant results even after spending a ton on AdWords? This can be due to the PPC monsters that are nothing less than a classic zombie. They do not just lurk inside your paid search accounts but also damage it affecting … Continue reading “Are PPC Monsters Wreaking Havoc on Your Paid Campaigns?”

Expanded Text Ads are Live – Bid Goodbye To Standard Text Ads

Get ready to bid goodbye to Standard text ads as Google Expanded text ads (ETAs) are live. Standard ads not be accepted from 26 October. After a long wait, Google has finally launched expanded text ads. The expanded ads with double headlines started showing off different devices from July 26, 2016. In June, during the … Continue reading “Expanded Text Ads are Live – Bid Goodbye To Standard Text Ads”

7 Tips to Get Maximum Benefit from a Small PPC Budget

Have you ever come across a situation when you had to compromise with the benefits from paid advertising due to limited budget? Or you wanted to get a new PPC account but couldn’t do it due to high price? Do you have amazing plans to create attention grabbing PPC campaigns, but have to hold the … Continue reading “7 Tips to Get Maximum Benefit from a Small PPC Budget”

Google Replaces Yellow “Ad” Label with Green for Text Ads

In April, many people noticed green ad labels next in the text ads in Google search results. Actually, Google was testing the impact of the green label and now after testing it for around two months, it has finally rolled out green “Ad” label. In last few weeks the number of people noticing green labels … Continue reading “Google Replaces Yellow “Ad” Label with Green for Text Ads”

5 Ways to Get Optimum Benefit from AdWord’s New Extra Headline

Google’s annual Performance Summit was full of new announcements and surprises and one surprise among them was expanded text ads for Google AdWords. After the invention of Quality Score, it is expected to be the most significant update in AdWords. For the companies and advertisers engaged in PPC campaigns, 35 characters in the headline and … Continue reading “5 Ways to Get Optimum Benefit from AdWord’s New Extra Headline”

3 Effective Ways to Drive High-quality Leads from Google AdWords

Knowing Google AdWords is not a big deal. Anyone can learn it from the internet. But a successful online marketing expert is the one who knows the most effective ways to generate quality leads and get great performance from the investment in Google AdWords. There are people who invest a huge amount in the PPC, … Continue reading “3 Effective Ways to Drive High-quality Leads from Google AdWords”

How Both SEM and SEO Are Important for Ecommerce Sites?

In today’s hi-tech world, the online market is the most competitive place. With the launch of numerous brands and ecommerce sites, it has got essential for every online store owner to stay ahead of the competitors by making a constant presence. As customers are spread on different channels, online retailers need to be active on … Continue reading “How Both SEM and SEO Are Important for Ecommerce Sites?”