5 Steps Guide to Create Exceptional Social Media Marketing Strategy for 2017

Social media marketing is an indispensable part of online marketing. Making a haphazard social media marketing strategy cannot generate any results for business growth.   To achieve your goals by investing time, efforts and money in social media marketing, you need to make an exceptional strategy. With the beginning of the New Year, when almost … Continue reading “5 Steps Guide to Create Exceptional Social Media Marketing Strategy for 2017”

What Is The Right Technique To Use Hashtags On Facebook, Twitter And Instagram?

Every year many new words are added to the dictionary. The number of these new worlds has increased in recent years; thanks to social media. Some are just added and forgotten while some become buzz in the market like ‘Selfie’ and ‘Hashtag.’ Hashtag, which was nothing more than a “pound” symbol till a few years … Continue reading “What Is The Right Technique To Use Hashtags On Facebook, Twitter And Instagram?”

4 Things your Social Media Campaign Must Incorporate

When you analyze various top-rated social media campaigns, there are a few things that can be found common among them. This is because of their importance and benefits for the social media marketing. The social media marketing companies, which understand the importance of these elements, make sure that their campaigns have these. Four of the … Continue reading “4 Things your Social Media Campaign Must Incorporate”

Which is Better Social Marketing Channel between Facebook and Snapchat?

Social media marketing is one of the essential strategies to win in the competitive online world. The social channels bring the brands closer to their customers with more personal engagement. There are numerous social media marketing platforms like Facebook, Twitter, Instagram, YouTube, Google+ and LinkedIn. And the recent entry in the list of highly effective … Continue reading “Which is Better Social Marketing Channel between Facebook and Snapchat?”

Facebook Announces News Feed Algorithm Update to Maintain Personal Element

Facebook recently updated its News Feed algorithm to promote personal posts over news stories. As per the new update, the social networking platform wishes to maintain the personal element and will give priority to personal updates in the news feed. Though for users it can be a good move, but what about the publishers? Facebook … Continue reading “Facebook Announces News Feed Algorithm Update to Maintain Personal Element”

Are New Searchable Stickers New Hashtag For Twitter?

Recently Twitter declared a new feature at the micro-blogging site ‘Stickers’. In short, this is an easy-to-use photo feature with a blend of hashtags, emoticons, and Snapchat filters. There are experts who are calling these Stickers new hashtags for these are also searchable like hashtags. The users can easily check the newsfeed to find out … Continue reading “Are New Searchable Stickers New Hashtag For Twitter?”

Facebook Comes With Four New Mobile Ad Formats

When it is about the social media platform with the highest engagement on mobile phones, nothing can beat Facebook. With above 1 billion daily active mobile users, this is the leading social networking platform. Looking at this, Facebook announced four new mobile ad formats to help the marketers reach out to the untapped market niche. … Continue reading “Facebook Comes With Four New Mobile Ad Formats”

3 Actionable Ideas to Engage Influencers on Facebook

Due to high reach and the most liked social media network in the world, Facebook is the first choice of the marketers when it comes to getting engagement, making connections and building a strong relationship with the customers and industry influencers. In the highly competitive market, it is really difficult to engage influencers and encourage … Continue reading “3 Actionable Ideas to Engage Influencers on Facebook”

Do you know these 7 things about the new Google Maps Local Search Ads?

Google’s Performance Summit is one of the most surprising periods for the SEOs, PPC advertisers, and other digital marketing experts. This year also the event included a number of announcements related to paid ad campaigns, search terms and local marketing on the internet. Another noticeable change among others was for local search ad, which the … Continue reading “Do you know these 7 things about the new Google Maps Local Search Ads?”

Pinterest Changes its “Pin It” Button As “Save” for Global Growth

“Pin it” is the most popular word attached to Pinterest. After attention grabbing images, this is the word that comes to the mind. But it hasn’t helped Pinterest grab the attention it expected. Alike other social media channels, Pinterest also keeps making changes at regular intervals and this time the target for the change was … Continue reading “Pinterest Changes its “Pin It” Button As “Save” for Global Growth”