How Does HTTPS Setup Create SEO Problems?

After reading that Google will give a ranking boost to the sites using HTTPS, many website owners implemented this. But instead of getting any benefits, they experienced losses. Their efforts to include HTTPS in their SEO strategy failed miserably leaving them in confusion. Gary Illyes from Google said that around 34 percent of the Google … Continue reading “How Does HTTPS Setup Create SEO Problems?”

Tips to Choose the Right Technology for Automatic Execution of PPC strategy

Digital marketing is a combination of a lot of activities on different platforms. Ensuring right execution of all the activities like SEO, SMO, PPC, local SEO etc. manually can be a daunting task for any digital marketing expert. The complexity of the tasks and availability of so many platforms have made it compulsory for the … Continue reading “Tips to Choose the Right Technology for Automatic Execution of PPC strategy”

Google is All Set to Beat Messaging Apps with New Voice Assistant – Allo

To give a smashing reply to its competitors and facilitate the searchers, Google unveiled its brand new voice assistant “Allo” at Google’s annual developer’s conference Google I/O. The smart and conversational extension of Google is believed to be an answer to Amazon’s Alexa. Google Assistant is a great source of help for you at any … Continue reading “Google is All Set to Beat Messaging Apps with New Voice Assistant – Allo”

Why should Startups Focus on Behavior Engineering for Success?

The cut-throat competition in the online world is not hidden from anyone. Multiple new brands enter the market every day and strive hard to create a niche for themselves. But do you think it’s that easier for the startups to snatch leads from already existing and reputed brands? No, by simply offering the alternate of … Continue reading “Why should Startups Focus on Behavior Engineering for Success?”

3 Reasons You Should Not Rely on Robots for Data Science

In terms of technological advancement, we have developed a lot. Even digital marketing has also transformed. Artificial intelligence is one of the factors that is taking over almost everything a human being can do. Though it can be good sometimes, but not every time as it limits people’s knowledge and learning. Ans when you are … Continue reading “3 Reasons You Should Not Rely on Robots for Data Science”

Why Should You Give Importance to Website’s Page Speed?

Have you ever come across a website that take a lot of time to load? How do you feel at that time? Very frustrated, right!! What if your website also lies in that category and gives the same experience to your visitors? Don’t let your valuable visitors leave your website out of frustration and take … Continue reading “Why Should You Give Importance to Website’s Page Speed?”

Wix Websites can be dropped from search results

A cloud-based web development platform Wix allows users to create HTML5 web and mobile sites through their drag and drop tools available online, seems to have indexing problem with Google. Many websites which uses Wix platform are being dropped out of Google index. Google’s John Mueller, this morning addressed that Google has investigated the problem … Continue reading “Wix Websites can be dropped from search results”

Google: Block content using No index over 404s

Gary Illyes, Google’s spokesperson said on twitter that rather than blocking a bad content Google recommends you to use the no index. There is a reason behind why Google prefers no index over 404ing. This is because when you use no index, Google will test it for illegitimate content and remove the content instantly if … Continue reading “Google: Block content using No index over 404s”

Google Accelerated Mobile Pages for faster content.

When a webpage takes more than required time to load the page, it loses the customer. To address this matter Google initiated an open source project called Accelerated Mobile Pages. The aim of this program is to enhance the performance of web on handheld devices. This technology will help building light-weight web pages.