One among the best free data analysis tools available on web is Google Analytics. When you login to a Google Analytics account, the first look can be daunting. You will get to see so many things around, but then you should know what matters for your business. In this blog, we will tell few important not to miss metrics that every webmaster should keep in mind.
TIP: Make sure you are using Analytics 5 or the New Version.
VISITORS Keeping a tap at visitors number is one of the most crucial and basic metric amongst all. Finding out how your website is being used and to improve it accordingly, starts with the visitors.
What All Matters?
1) Knowing all W- H family questions about your visitor is important.
- Who was the visitor?
- How long did he spent on site?
- How many pages did he click on before leaving?
All such points can give valuable insights to improve your subscription or checkout process.
2) This Visitor list will give you a synopsis of data including:
- Unique Visitors
- Pages per Visit
- Average time on site
- Bounce Rate
Although these are among top key factors, each of them has its own effect. So visitor analytics do help you but it’s you who needs to decide what factors really affects your business.
SOURCES Next what matters is the hideout of your visitor. The source of your traffic defines if you are able to target your main audience or not. Usually on a new website most traffic comes from branded search, paid advertising or direct type-in. What now?
After implementing optimized changes, you can experience increased organic visits. As you achieve more organic rankings for those keyword phrases, your organic reach will shoot up, giving you an opportunity to decrease your paid advertising.
The starting point to gain insight, as to how people will find your website is traffic sources overview report. You can look to the pie chart for reference.
Use your Traffic Source report efficiently because this will help you to determine the worth of a directory listing and your paid advertisings.
Points to be noted!
- Make sure you have a balance of search, referral and direct traffic.
- If your company has 84% organic search or paid search traffic and Google make an algorithm change, there is a possibility you may lose your money.
LANDING PAGES Keep a check over User metrics on your landing page. This will help you to ascertain whether the information you’re delivering matches the needs of traffic you’re receiving.
Also, make sure if your PPC marketing is assisting your business else you will keep shelling coins out of your pocket without making an effect. So it’s better to keep a tab on how your pay per click traffic is performing.
Higher the Bounce Rate, higher is your pay per click cost so make sure the user experience over the landing pages is qualitative. It’s also crucial to watch your traffic behaviour on your landing page. If the Organic search traffic results to a higher bounce rate, it means you are not able to connect to your user i.e. your approach doesn’t necessarily match to that of the user.
Lastly, if you are measuring conversions on your website, make sure you do it from start. You can also go for an expert’s consultation who can set it up and configure for you.
TIP: You can use Google’s “how to” on Configuring e-commerce tracking.
So finally, you know best for your company. Just work around with these metrics and share your thoughts in comments below.
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