Link building is not dead yet in an interview with John Mueller, he points out that “We do use links as part of our algorithm but we use lots and lots of other factors as well. So only focusing on links is probably going to cause more problems for your website that actually helps.” Although in general he had try to avoid it.
The key word in john’s statement was “only”. If you focus all your SEO efforts on just link building it would not produce great result in fact it can be disastrous. But in other hand by neglecting links completely in your SEO efforts and ranking could be detrimental as well.
After the Penguin update in 2012, all attempts to build links through unethical tactics have been scrapped, with upcoming updates data refreshing happening periodically so that Google no website with cheap tactics don’t get good ranking days are long gone when one can easily build backlinks, now it has become gradual effort to develop a solid backlink profile.
Strong case studies have become a great source of showing talent and simultaneously showing how you have overcome barriers to gain success. It has become a common way for potential consumers to thoroughly research before committing to a purchase.
Link Bait/Ego Bait
Content that is designed to attract the attention of certain individuals or organizations is called Linkbait, it encourages them to share content or link to your site. This can be done by writing about someone influential and tweeting with them directly to encourage further sharing.
Surveys & Questionnaires
If one can use well Surveys and questionnaires are an extremely important Marketing tool. They can increase exposure if created and shared across numerous formats.
They are easily shareable and relatively easy to make. They can be fun or informative and again, depending on your need.
Don’t be afraid to have a chat
Engage On Relevant Forums
Any links appear natural through branded anchor text can be effective for the natural engagement on strong forums for referral traffic and brand awareness.by Becoming part of the community on relevant forums can be a great way of generating leads .
Using a branded profile in relevant Google+ communities can be an effective way to raise awareness of your product/services. The more you interact within relevant communities, the more exposure you are gaining, which can ultimately result in more traffic.
You are able to analyze content and influencers with tools such as Buzzsumo, Followerwonk and Uprise.io within your sector that have been particularly successful.after that reach out to the social profiles of those found.
To gain more exposure you can publish and share content on LinkedIn. It can benefit you by allowing you to approach the most relevant audience with your content.
Sharing Content on Main Profiles
One can identify the external links that are connected with his site through a thorough backlink analysis of his site.
Social Image Sites
A very easy and effective way of generating brand exposure is by building up a strong portfolio on trusted image platforms such as, Pinterest and Instagram. Consumers are more often surfing the web and interacting in social media with the huge growth in mobile accessibility.
Create a YouTube Channel
There is a high chance that the 1st time consumers get to about your brand, will be via a YouTube video therefore you should have an active and regularly updated channel which results into an excellent method of increasing brand exposure and driving more traffic to your site.