B2B Content Marketing Metrics You Should Add in 2017

Content marketing is an integral part of online marketing and needs to be done as per the target audience. With the beginning of the New Year, it is the right time to evaluate your previous content marketing strategies and add some new metrics to the same in 2017. Why not start with the metrics that … Continue reading “B2B Content Marketing Metrics You Should Add in 2017”

10 Ideas to Keep Your Small Business Resolutions

January – The official month of resolutions has already started. Everyone from a student to entrepreneur makes different resolutions to make positive changes in their life. For entrepreneurs, it can be a good time to start new and give their business a refresh. You can analyze the mistakes made in the previous year to learn … Continue reading “10 Ideas to Keep Your Small Business Resolutions”

10 Content Types For Effective And Profitable SEO

Content is king in the online market, but it doesn’t mean you can expect same results from every type of content. There are different types of content for SEO and every type has its own importance. This can have a different impact on varied businesses and their SEO. So to get maximum results from SEO, … Continue reading “10 Content Types For Effective And Profitable SEO”

What Is The Right Technique To Use Hashtags On Facebook, Twitter And Instagram?

Every year many new words are added to the dictionary. The number of these new worlds has increased in recent years; thanks to social media. Some are just added and forgotten while some become buzz in the market like ‘Selfie’ and ‘Hashtag.’ Hashtag, which was nothing more than a “pound” symbol till a few years … Continue reading “What Is The Right Technique To Use Hashtags On Facebook, Twitter And Instagram?”

Boost Online Conversions With These 5 Elements

When investing in paid ad campaigns, companies usually end up paying all the attention to the ad copies and the bids, but the success of paid search in not just about the ad copies. Along with this, you also need to pay due attention to the quality of your landing page and ad extensions. So … Continue reading “Boost Online Conversions With These 5 Elements”

Bing Ads Rolled Out Expanded Text Ads Globally

After Google, now Bing Ads also released Expanded Text Ads (ETAs) globally. After testing it in beta for around three months, Bing Ads finally rolled out this feature on October 25. Advertisers can now create and launch longer text ad formats in Bing Ads Editor. They can also import ETAs from Google AdWords in the … Continue reading “Bing Ads Rolled Out Expanded Text Ads Globally”

How To Write Perfect Expanded Text Ad?

Isn’t expanded text ad a great opportunity for you to make your ad copies more compelling and attention grabbing? The increase of even a few characters or words can transform the power of sentence. But this is possible only when your ad copy has all the ingredients to make it attractive, engaging and attention grabbing. … Continue reading “How To Write Perfect Expanded Text Ad?”

5 Tools to Effectively Manage the Email Marketing Campaign

With lots of tweaking, designing, and testing, email marketing can be an overwhelming process for new businesses. But getting a response from clients is not a piece of cake. Bad open rates; bad click rates and ineffective campaigns, there are many things that might discourage you from investing time and energy in email campaigns. Instead … Continue reading “5 Tools to Effectively Manage the Email Marketing Campaign”

Are PPC Monsters Wreaking Havoc on Your Paid Campaigns?

Are your PPC campaigns not performing as per the expectations? Have you failed to get significant results even after spending a ton on AdWords? This can be due to the PPC monsters that are nothing less than a classic zombie. They do not just lurk inside your paid search accounts but also damage it affecting … Continue reading “Are PPC Monsters Wreaking Havoc on Your Paid Campaigns?”

4 Things your Social Media Campaign Must Incorporate

When you analyze various top-rated social media campaigns, there are a few things that can be found common among them. This is because of their importance and benefits for the social media marketing. The social media marketing companies, which understand the importance of these elements, make sure that their campaigns have these. Four of the … Continue reading “4 Things your Social Media Campaign Must Incorporate”