Facebook introduced instant articles in beginning of 2015, which was really good for the readers. But the publishers found it difficult to generate revenue from their content.
So to help publishers generate revenue from their content, Facebook is updating its advertising policy for instant articles.
From December 10, 2015, Facebook allowed the publishers to include more advertisements. Now, one can place ad in instant articles with over 350 words as against 500 words rule earlier. Moreover, companies are also allowed to sell Facebook-only ad campaigns at premium rates.
Facebook received complaints that the policies make it difficult to get enough revenue by just publishing articles on home websites. To resolve the problem, the leading social media giant now permitted publishes to focus and link to particular content published on their home websites from the article segment of Instant Article templates.
Publishers will also be allowed to manually hand the links to editorial content on the website, which the readers will be able to open on mobile web, which was earlier just limited to Facebook app.