Every year many new words are added to the dictionary. The number of these new worlds has increased in recent years; thanks to social media. Some are just added and forgotten while some become buzz in the market like ‘Selfie’ and ‘Hashtag.’
Hashtag, which was nothing more than a “pound” symbol till a few years back has now become one of the widely used words in the social media market. Every social media marketing practitioner tries his level best to generate maximum profit by using right hashtags in their Facebook, Twitter and Instagram posts.
Though hashtags came into existence after their popularity on Twitter, today these are used on all the social media channels. Some novice social media marketing companies try to apply hashtag for all networks, which is not a right strategy. A hashtag successful on a certain platform might not generate the same results on another platform.
Hashtags tie public conversations from varied users into one stream and make it easier for the audience to search news, posts and other updates on a certain topic. Though you can use them anywhere in the post, a careful planning and placement can generate better results.
To help you use hashtags in Twitter, Facebook, and Instagram posts, here are some tips.
How to use Hashtags on Twitter
To engage in the conversation or to start your own discussion, you can use a hashtag in your tweets and make a moment to help the users tell stories through a series of tweets You just need to publish a tweet from a public account that includes industry, product or event related hashtags.
You don’t need to include multiple hashtags in your tweets as the most effective one is enough to generate traffic. Instead of multiple hashtags, just focus on the strong and industry related hashtag. After all, you have a limit of just 140 characters and you cannot afford to waste this limit just by including hashtags.
How to use Hashtags on Facebook
To include the hashtag on Facebook, you just need to include the word with a pound sign in your post to the page or timeline. To ensure that your post gets seen by a maximum number of people searching the related hashtag, make it public. For this, click on the button to the right of “Post” and choose “public” from the options given in drop-down menu.
As per the observation by experts, use of a right hashtag in one Facebook post can boost engagement of around 1,770 interactions per post. Like Twitter, there is no limit on a number of hashtags in a Facebook post, but it is still better to keep it to the minimum. A post with five to six hashtags is a good option for increased engagement.
How to use hashtags on Instagram
Just like Twitter, a hashtag on Instagram also ties the conversations of varied users into a single stream. Even the Instagram users not connected to each other can see the posts on the same topic by using the hashtag. In recent times, it has become the most effective social media channels to use hashtags.
Fashion bloggers, food bloggers, and travel bloggers are the ones getting maximum benefit from hashtags on Instagram. You can use up to 30 hashtags in an Instagram post for increased reach and engagement.
Limit of 30 hashtags doesn’t mean that you should use it to the peak level. Rather, focus on more effective and related hashtags to expand your audience.
As long as you are using social media networks to increase traffic and engagement, you can use the power of hashtags on any platform. Although these were born on Twitter, you can use the wisely for other channels as well to widen your reach, increase engagement and drive more traffic.