Digital Marketing is evolving every day and is a nonstop change in the marketing world. It has changed the pursuit of many companies, extending the business verticals in many directions. Earlier in 2015, apart from focusing on search engine optimization, brands also shifted their concern towards creating effective content.
On Page Search Engine Optimization refers to all
the measures that affect the listing of your website
in the natural search results. Techniques like pages
titles, Meta tags, and descriptions that influences
search engine ranking. The various techniques for
an effective On-Page search engine optimization are mentioned below:
Page Title Optimization: Being an essential SEO factor,
each page of your website should have its unique title including
the relevant keywords. The title tag includes the business name,
keywords, as it is the primary thing that is reflected by the search engines.
Meta Description Optimization: Meta descriptions accord the relevant
space to incorporate keywords for your content, as these descriptions
are used in the search results when your page is listed.
URL Structure: Improved crawling is achieved by
including search engine friendly URLs. URLs crisp in
length and targeted keywords perform better in the search results.
Keyword Density: Keep the keyword density around 3-5%,
as your usage of a keyword may result in your site brings banned
from the search engines. Appropriate application of keyword is important.
HTML Tags: Dividing the content into smaller and
relevant sections make it accessible for the users to read and analyze.
The sections can be divided into heading like H1, H2, H3 etc tags.
Keyword rich headlines are more competent than the usual headlines.
Internal Linking: Internals can be used as the best
tools in search engine optimization and upgrade the site’s
visibility. Internal linking can be done by two potent
methods such as content linking and permanent navigation links.