Perfection is an ever-moving target. A business has to work continuously to perform better and offer a seamless experience to its customers. With the diversified customers on online and traditional stores, the process has got a bit complicated for the businesses.
Now businesses have to look for advanced marketing strategies to appease both the online as well as in-store customers. Most of the leading brands have been striving hard to offer the elusive perfect experience to the customers. To help you stay ahead in the competition by offering a seamless experience, here are five ways almost all the technologically advanced companies use.
1. Move from the 4Ps to the 4 Cs
Price, product, promotion and the place are the 4Ps strategies, which marketers have been using for centuries. But with the shift in consumer behavior, you need to alter this strategy also. The new terms for the contemporary customers are creating, curating, connecting and culture. Like your suppliers and business partners, your customers should also be part of your digital aligned thinking.
2. More Personalized Experience
Today’s customers want businesses to understand their intentions and preferences and offer a new level of personalization accordingly. There is a huge database that businesses can use to better understand customer’s history, purchase, and preferences.
If you are also running a physical store, you need to make some extra efforts to match consumers’ online habits with their in-store behavior.
3. Unified Experience
Whether it is a brick and mortar structure or an online store, customers look for a unified shopping experience on all the platforms. Just having a presence on all the platforms cannot help you engage customers and win their trust. To get higher Customer Satisfaction (CSAT) and repeat sales, you should offer them consistent brand experience across all the channels.
4. Display User-Generated Content at the Physical Store
To offer same brand image on all the platforms, you can integrate your online reviews into the brick-and-mortar store signage. It not just increases the customers’ interest in your brand but also helps you get more loyal and repeat customers. By displaying the user-generated content on the signage and monitors along with related hashtags, you can make it easier for them to find you online and engage in discussions.
5. Systems Thinking
This is the process of finding out how different elements affect each other in a system. This helps the retail store owners create and execute integrated marketing plan to offer joined-up experiences.
One of the best ways for this is to arrange a meeting of offline marketers and online marketers to help them understand their jobs. This will help the employees, customers, and the business owners.
These are just five ways to improve the shopping experience of online and in-store customers. You can try your own ideas to get better results. Don’t forget to share your strategies with us through comments to help your marketers generate more business from online marketing.