B2B Content Marketing Metrics You Should Add in 2017

B2B Content Marketing Metrics You Should Add in 2017

Content marketing is an integral part of online marketing and needs to be done as per the target audience. With the beginning of the New Year, it is the right time to evaluate your previous content marketing strategies and add some new metrics to the same in 2017.

Why not start with the metrics that you need to pay more attention to?

Unique Visitors

Content marketing starts with the content you publish on the site and the number of unique visitors you gain from it is termed as the actual traffic. Examining whether you could increase the interest of the readers towards your content helps you improve the quality of the content for improved traffic.

Bounce Rate

Bounce rate is the indicator that visitors don’t like your content and leave it quickly without exploring the website. Higher the bounce rate lower will be your site’s ranking in search engines. To minimize bounce rate on your website, you need to pay close attention to the content that got more engagement and work on the same type of content.

Higher bounce rate on your website is a strong indicator to evaluate your content strategy and make changes in it to hold the visitors for longer.


Have you ever explored the same website on desktop and mobile phone? You must have noticed the difference between the visibility and type of content on different screen sizes. To ensure that your visitors get smooth experience on all the devices, you need to analyze the devices more used by your users. The easiest option to ensure a smooth experience on all devices is to get a responsive website that is optimized for all the devices.

If your website is not mobile-friendly, mark the point and add it in your new year’s priorities. Eventually, a mobile optimized website drives more traffic and helps you reach a new audience that is more active on-the-go.

SEE ALSO: Best SEO Strategies for B2B

Email Marketing

Email marketing is not just about sending emails with your sales pitch; rather, you need to send content that convinces people to click on your content and proceed to take the desired action. Pay more attention to your call-to-action (CTA) and add links wisely to increase your click rates for traffic boost on your site.

Unsubscribe and Opt-Out

Like bounce rates for the website, unsubscribe and opt-outs are the indicator of nonlikability of your emails. An increased number of opt-outs is a warning sign that you should re-evaluate your email marketing strategies.

Lead Generation

The ultimate goal of every online activity is to generate leads. When targeting lead generation through content marketing, CRM helps you keep a track of the new leads. Consistent tracking helps you get a knack of the content performing well as well as the best distribution platforms for marketing strategy.

Conversion Rate

Once you get leads from online marketing efforts, the next step is to convert the lead into sales. The conversion rate is the technique to find out the piece of content helped you convert leads into sales. By this, you can find out the content that worked better for your target audience and converted the visitors into customers.

Whatever is your marketing goal for 2017, just make sure you include these metrics in your content marketing strategy for right tracking of your efforts.

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