Are you still writing content just for the content’s sake? Gone are the days when the content was important just to draw the attention of the search engines and to fill the gap on the website. If you still feel that you can succeed in this highly competitive digital world with just some mediocre content, forget about it.
There are experts having excellent content writing skills, but still not able to draw the attention of readers. And the reason behind this is their lack of understanding of what readers want. The only secret to get success in content marketing is to write content for the audience and the tips given below will help you define the right SEO content.
1. Search Result Analysis
Sometimes you might find any idea unique and new, but the chances are there that the something related to it is already there. A look at search results can clear this doubt. Further, it also helps you analyze the type of content people are actually looking for.
You can write any topic, keyword or phrase to have a look at what is already there for the audience. With the information, you can categorize the types of contents available on the topic and the opportunity you have. Whatever is your content idea, just make sure you work upon it only after understanding reader intent.
2. Content Evaluation
There is no doubt that the online world is full of abundant content on the same topic. You just need to perform analysis on the existing content to see which is performing well. It also helps you understand the buying process followed by the customers and the type of content they read before making the final decision.
A conversion funnel is a perfect tool offered by Google to help content marketing firms keep an eye, on the whole, conversion process and see where the buyers drop off. It helps you get both negative and positive results to make your strategies. The well-performing page helps you know the things that might work for you while the page with high exit rate helps you know about the problem area to find the solution.
3. Customer Needs Assessment
Besides analyzing the search results and conversion funnels, you can also talk to your customers directly to understand their needs. It can either be by email campaigns or through social media networking. Customer survey and live chat are some other tools you can use to understand customer behavior and offer them content as per their needs.
Creating successful content strategy demands for time, efforts, hard work and true understanding of customer needs. But the good thing is that this hard work is more result driven than working on content without understanding the customers and getting zero results. With thorough analysis, customer interaction and existing content evaluation, you can understand the real needs and offer content that will help readers as well as your business.