4 Reasons Why ‘Keywords’ will or will not be Relevant in 2015

It seems that the keyword-based search engine optimization is slowly becoming less relevant. According to the data collected by Google in the past, a website was only based on the keywords that were present on the page along with the related links. The keywords were the key element for people to connect to the website. … Continue reading “4 Reasons Why ‘Keywords’ will or will not be Relevant in 2015”

9 ways to stop shoppers from bouncing off of an eCommerce site

It has become a very common phenomenon for consumers to buy from the various online portals offering anything and everything with just few clicks. However, in all of the visits and purchases, most consumers bounce off from one website to the other with a rate of 34 percent in the eCommerce industry. Therefore, if a … Continue reading “9 ways to stop shoppers from bouncing off of an eCommerce site”

The Ifs and Buts of SEO Marketing in 2015

‘How to best deal with the clients’ is a question that has its answer somewhere in the question ‘How to make successful SEO strategies’? The aim of most companies’ SEO efforts is to develop a strong brand recall through enhanced search visibility. Some companies out there work exceptionally hard, without wasting a single minute of … Continue reading “The Ifs and Buts of SEO Marketing in 2015”