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Digital Marketing Services

  • Content marketting Campaign Management

    Our competent campaign management programs enhance product sales and awareness within the concerned market. We define an effective online strategy for higher returns.

  • SEOEmail Marketing

    The Email marketing campaigns extend the reach of sales and marketing, ensuring the relevant content reaches the perspective audience.

  • CopyrightOnline Advertising

    The online advertising strategy let your brand connect to the community by creating innovative and engaging copies. We generate leads to target specific users.

  • SEO Promotions and Contest

    We design unique contests and promotions to restore existing campaigns increasing sales and conversions. Design right promotion strategy for customer engagement.

  • SEODigital Analytics

    We deliver our clients the complete program reports and analysis as a part of our digital services. You can track the success of digital programs like product sales, traffic, visitor trends and interaction through various platforms.

  • Conversion Optimization Services

    Ensuring an effective online presence, our digital marketing gives you highest returns on your investment. We analyze your web and other landing pages for effective visitor experience.

  • Brand Strategies

    Well planned campaigns and technology solutions help you to connect with customers. We understand the brand strength and loopholes for better audience engagement.

  • Media Planning

    Our media planning team figures out the creative ways to reach the consumers through integrated media and attribution models. A fusion of search engine optimization with display media is done to turn the eyeballs on your brand name.

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  • Advertising Campaigns

    Our advertising campaigns are designed to generate creative leads for measurable results.Display campaign,rich content, mobile marketing and engaging prospective customers are what we are best at.

  • Web Developments

    With a blend of project management, ingenious development creative design, we create websites converting visitors into customers with the engaging user experience.

  • Site Optimization

    We provide the best services to increase the visibility of your website so that it ranks higher in the search engine results page.

  • E-Commerce Solutions

    Providing an impeccable online shopping experience, we let you stand ahead of the competitors. The data tracking solutions aid to visualizing the results of an ecommerce store.

Ready to grow your online presence? Request a Proposal

Digital Marketing Process

  • SEO StrategyDiscover

    The first thing we do is discover the business prerequisites, marketplace trends, competitors and business reputation. We research and analyze your brand, examine the relevant industry and understand the customer base. Our first stage is to uncover the key insights laying the foundation for the further process.

  • Build OutPlan

    The planning process is designed to convert the research data into information referring to consumer insights, aspiration and business targets. We design an overall strategic vision for your organization outlining the key features of the brand. Planning stage streamlines our digital marketing process.

  • Monthly ManagementLaunch

    The marketing programs are launched for testing which includes the development of brand platforms. For the initial campaigns, we set up social media platforms to analyze the future perspective. Launching ideas for the brand integration across different verticals, we engage and connect with our customers.

  • Monthly ManagementExecute

    Now comes the influential step, with the strategies planned and campaigns launched, we evaluate the details and hidden drawbacks. The execution process involves visual designs, content development, mobile development, social media management and SEO optimization.

  • Monthly ManagementAdapt

    The execution platform paves the way to analyze our marketing programs against the objectives and adapting the plans to scale up the results. We also adopt new measures to further amplify the marketing strategy.

  • Monthly ManagementMeasure

    We measure the programs and performance based on the leading performance indicators and matrices. Once the project is live, we measure, test and analyze what factors are working and the improvement required. Tracking the consumer behavior, we evaluate the consumer data profiles and exploit it for stronger brand connection with the customers.

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  • Monthly ManagementOptimize

    We need to keep moving in the real-time world and consistently look out for ways to make it superior. The data and outcomes are optimized to improve the final product. It is all about ongoing process, the constant movement to reach our defined goals for sales and let your brand grow powerful with a dramatic leap.

Verticals of Digital Marketing

OIndividuals across the globe browse through the internet to find out the relevant information about the particular product. Being a brand you must keep yourself aware of the digital marketing services. If you are not then probably you are missing the largest marketing opportunity. The varied digital marketing services are:

  • Search Engine Optimization:

    earch engine optimization encompasses all the processes that intent to optimize a website for better search engine rankings.

  • Social Media Marketingt

    Social media is the latest trend as it allows your brand to connect to a large number of customers and thus strengthening its reputation.

  • Email Newsletter:

    Thinking email newsletter is a thing of past, you may be probably wrong. Email Newsletter gives another place to connect with the website or related products, along with better deals.

  • Search Engine Marketing:

    PPC lets make your brand visible through sponsored links including benefits such as instant rankings, keyword targeting etc.

  • Content Marketing:

    Content marketing is the major part of the digital marketing, as it gives out a clear message along with attractive images to capture the audience attention.

  • Affiliate Marketing:

    Affiliate marketing analytics and strategy is an important pillar of digital marketing services

  • Technology:

    The audience engagement is increased from the website appearance. Your brand image in the market reflects the services offered. So building brand image is important from every perspective.

  • Online Reputation Management:

    The act of monitoring and mitigating search engine result pages is called online reputation management. It provides an overview of the internet search to the respective business.

  • App Store Optimization::

    App Store Optimization is done to optimize your mobile apps in order to achieve higher ranks in app’s store search results. The app visibility increases the number of potential customers.

  • Market Place:

    From a business perspective, it is important to understand the customers online. This improves results on online channels. An improved market place analysis brings you closer to customers and analyzes the competitors.

  • Local:

    Nowadays, it has become easier for the businesses to grow implying search engines that place them in their local search results. Local SEO allows your business to stand out distinct in the SERPs.

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What Is Digital Marketing?

For an amateur, digital marketing encompasses all the forms of electronic media being utilized for the promotion of your products and brand name. Digital marketing varies from traditional marketing as the former includes the use of digital channels and strategies, empowering the organization to evaluate the on-going marketing campaigns. Focusing on the real time, the organizations can analyze what strategies are working for them and what isn't.

In the pursuit of digital marketing, various promotional techniques and methods are employed to reach out a larger audience and customer base via the featuring digital technologies. Utilizing the internet as the core promotional medium, digital marketing epitomizes the selection of services, products and marketing techniques. The various techniques involve search engine optimization, search engine marketing and link building.

The aspiration of digital marketing is to enhance customer engagement and furnishing mediums via which the customers can effectively interact with the brand name. These mediums incorporate branding services and delivery of digital media. Telephone calls, ad space, and billboards are completely erased from the market. Even magazines and newspapers are on the verge of dying out. The consumers prefer mediums which are convenient and accord them with instant outcomes. Therefore, their interest is shifted from conventional marketing forms to the state-of-art technologies. The consumers rely more on online measures and search engines for their daily requirements and seeking information on various aspects.

Digital marketing elaborates all about the strategies to reach out the appropriate audience employing the use of smart digitized channels and mediums.

Digital Marketing v/s Physical Marketing

Before, we ponder over the question which is better digital marketing or physical marketing? Let us have a glance at what exactly term marketing implies? Marketing incorporates methods to understand the prospect's need and based on that design products and services that will cater to the target audience. It also includes promotional activities, market research, and advertisement.

Previously, physical marketing was largely used to reach the customer base, but with the advent and evolution of information technology, the market is realizing the value of digitization and its related techniques. As mentioned above, digital marketing involves usage of social networks and search engines for the brand awareness. However, the traditional marketing means examining the products physically so as to get the real time experience.

There is no question to raise that digitization has completely taken over the traditional marketing methods owing to the following reasons:

  • Digital marketing methods assist the business to develop a larger customer base, as it does not imply any interaction or physical appearance.
  • It gives the customer an opportunity to collaborate directly with the business.
  • It is not restricted to a particular place and conventional means, as a customer can interact at any place and time.

Why is Digital Marketing required for Businesses?

We have already gained an insight about what digital marketing is all about and how it has completely covered traditional marketing from the market. The second question that we need to ponder on why digital marketing is required from the business perspective? Throwing light on some of the major highlights:

  • Digital marketing enables to manage customer relationships across all the mentioned channels. It is the primary thing for a brand to understand their customers, in order to communicate with them effectively. This is the need of the hour. Deeper the brand can probe into the customer behavior and choices, the more customer engagement they develop.
  • Another advantage is that digitization develops quantifiable results which imply a measurable reaction of the traffic on the website.
  • Rather than calculating how many customers or prospective customers are online, it is better to turn the table around and ask who is not online these days. Nowadays people find digital technology as an integral part of their day to day existence.
  • A well framed social media campaign can deliver the same message to a large customer base than by spending less and consuming no time. Social media and search engines can access from any corner of the world.
  • Digital marketing tactics make result tracking an easy process. Employing a huge range of analytics and data, the brands can evaluate their marketing campaigns.
  • They can analyze the campaign performance, measuring the accomplishment in real time, according to you with an opportunity to plan effectively and instantly make the alterations.
How is Digital Marketing Altering the Marketing World?

Digital Marketing is evolving every day and is a nonstop change in the marketing world. It has changed the pursuit of many companies, extending the business verticals in many directions. Earlier in 2015, apart from focusing on search engine optimization, brands also shifted their concern towards creating effective content.

The data reflects that content marketing has generated 3 times more lead than the conventional marketing strategies. Marketers have reduced the advertising budgets to get more profit from the digital marketing tactics. Relationship marketing has grown wide with digitization with an increase in the customer base.

Why Choose Us?

At RoundArk, we endeavor to deliver the best services and ensure that the brand gains the maximum benefits. Our professional team focuses on the brand recognition, thus making your product accessible to the customers, be it existing or the potent customers. Upgrade inbound traffic and increased ranking in search engines is what we prioritize.

Designing digital media campaigns and embracing the latest technology, we give our clients a strong stride across the globe.

case studies

We have helped companies get success and achieve their business goals with our innovative and customized solutions. Take a look at some case studies for more Round Ark services highlights.

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