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Search Engine Marketing Services

PPC lets make your brand visible through sponsored links including benefits such as instant rankings, keyword targeting etc.

  • Content markettingKeyword Research

    As a part of keyword management strategy, a comprehensive keyword research is conducted by our team. Utilizing tools, keywords are . searched that the prospective customers are likely to search on the internet in relevance to your business.

  • SEOKeyword Structure

    Keyword and account structure is important for successful search engine marketing. Higher click through rates is achieved by our logical keyword grouping and account structure. We optimize AdWords and Bing Ads for impressive results. .

  • CopyrightPay Per Click Management

    Our pay per click management accords the brands the opportunity to appear at the apex of search results. The advertiser has the complete control over the keywords and budget. By tracking conversions, you can effectively reach to your potent customers.

  • SEO Content Strategy

    The creative and compelling content are essential to reach the target audience and influence them. Our SEM campaigns include content marketing strategy developed around the customers to enhance customer engagement on the website.

  • SEOAnalytics and Reporting

    Analytics and reporting are fundamental to gain insights about the customers and the relevant users. Reporting at regular intervals is the best way to make search engine marketing campaign a success. .

  • Organic Search Engine Marketing

    We employ both strategic and comprehensive organic search engine marketing to sustain brand’s visibility across the web and create a measurable business impact. After studying your business and its objective, we propose appropriate search solutions.

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  • Paid Search Engine Marketing

    We advertise on various search engines like Google, Yahoo and Bing to market your product and services. A perfect amalgamation of specialists, research and analytics are required for effective usage of search engine advertising for brand promotion. We believe in result oriented approach.

  • Web Analytics

    We utilize updated analytical tools and techniques to acquire actionable insights of the organization. Through this, we get to know about the better understanding of the perspective audience exploring new opportunities.

  • End to End SEM Campaingns

    Managing all the end to end factors of SEM campaign like keyword research, ad copy development, creation and optimization of the landing page and competitor analysis, we provide you with the best solutions.

  • Holistic Search Management

    To ensure harmony between the paid and natural search, we utilize cross-channel reporting methodology for their monitoring. We keep a check on the SEM campaigns and SEO rankings so that your brand stays at the top.

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Search Engine Marketing Process

  • SEO StrategyBuilding

    Before the commencement of any SEM campaign, our PPC campaign teamwork to build an effective research on the brand’s services and products. The primary step is done to have an overall look at the entire process and not missing any opportunities.

  • Build OutEffective Strategy

    Designing a coherent strategy for search engine marketing is an essential step. For the brands, we define the target audience, their products, and demands. This is followed by a complete overview of the company in the marketplace and identification of the prospective competitors. This builds a foundation of the SEM campaign defining your path of success.

  • Monthly ManagementCompetitive Research and Analysis

    Competitive research and analysis is another attribute of the SEM process. A comprehensive study of the brand’s potent competitors is done to analyze its respective position in the marketplace.

  • Build OutKeyword Selection

    Strategic selection of keyword is important for the successful search engine marketing campaign. We choose keywords relevant to your business and searched more often by the customers. Employing advanced tools, we create a list of highly searched terms to drive traffic to your web page.

  • Build OutCampaign Setup

    After the keyword selection and strategy, the next step is to set the SEM campaign. The campaign design is important to ensure that all the steps are followed in a specific order without missing any important factor.

  • Build OutContent Optimization

    Content Optimization is necessary to make the most of the keyword selection. The website content is required for the competent marketing of the business. We pay to focus on the website structure, addition of keywords on the page title tags, heading tags, file names and Meta tags.

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  • Build OutImplementation

    Implementation of the SEM campaign incorporates various tests reflecting what works the best for the target customers. While implementing, we test and retest to get a perfect balance which works the best for the customers.

  • Build OutAnalysis

    We don’t simply give the data without thoroughly analyzing it at our end. We take up a hand on approach to analyzing what your organization requires and what works the best for you. We provide complete information about the campaign and the strategy involved in reference to brand’s service and products

  • Build OutMeasurement & Testing

    At the end, all the marketing activities are measured and identify strategies for improved results in the future. To measure the volume of targeted visitors, we constantly measure the position and ranking of your brand in the search results.

Verticals of Digital Marketing

OIndividuals across the globe browse through the internet to find out the relevant information about the particular product. Being a brand you must keep yourself aware of the digital marketing services. If you are not then probably you are missing the largest marketing opportunity. The varied digital marketing services are:

  • Search Engine Optimization:

    earch engine optimization encompasses all the processes that intent to optimize a website for better search engine rankings.

  • Social Media Marketingt

    Social media is the latest trend as it allows your brand to connect to a large number of customers and thus strengthening its reputation.

  • Email Newsletter:

    Thinking email newsletter is a thing of past, you may be probably wrong. Email Newsletter gives another place to connect with the website or related products, along with better deals.

  • Search Engine Marketing:

    PPC lets make your brand visible through sponsored links including benefits such as instant rankings, keyword targeting etc.

  • Content Marketing:

    Content marketing is the major part of the digital marketing, as it gives out a clear message along with attractive images to capture the audience attention.

  • Affiliate Marketing:

    Affiliate marketing analytics and strategy is an important pillar of digital marketing services

  • Technology:

    The audience engagement is increased from the website appearance. Your brand image in the market reflects the services offered. So building brand image is important from every perspective.

  • Online Reputation Management:

    The act of monitoring and mitigating search engine result pages is called online reputation management. It provides an overview of the internet search to the respective business.

  • App Store Optimization::

    App Store Optimization is done to optimize your mobile apps in order to achieve higher ranks in app’s store search results. The app visibility increases the number of potential customers.

  • Market Place:

    From a business perspective, it is important to understand the customers online. This improves results on online channels. An improved market place analysis brings you closer to customers and analyzes the competitors.

  • Local:

    Nowadays, it has become easier for the businesses to grow implying search engines that place them in their local search results. Local SEO allows your business to stand out distinct in the SERPs.

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What is Search Engine Marketing?

The form of internet marketing collaborating research, submission and website’s ranking within the search results is called search engine marketing. Search engine marketing is conducted to attain the maximum visibility and upgrade the shares of paid traffic from various search engines. With the increasing competition in the market place, search engine marketing accords the businesses with a platform to promote the products and services on a larger level.

Involving paid advertisements reflecting on the search engine results pages (SERPs), SEM now rules the market place offering the advertisers the opportunity to place their ads in front of potent consumers. A thorough keyword research lays the foundation of SEM as it makes a comprehensive part of the keyword management strategy. Identify the prospective keywords for your business which the customers are likely to use while searching.

Pay Per Click

Organizations across the globe are exploiting the internet marketing formula to increase brand awareness and customer obligations. Pay per Click or PPC is a paid online advertising platform adopted on a broad range of websites including the numerous search engines to set a price on online advertisements. As the name itself suggests, the advertiser will pay if the web user clicks the particular ads. PPC campaigns include paying Google to list the ads on top of the organic search results. Search engines like Google and Bing grant business platform to purchase listings within the search results. The listing appears amidst the natural and non-paid search results.

Being one of the prominent forms of PPC, search engine advertising authorizes the advertisers to propose ad placement within the sponsored links of the search engines.

Cost Per Clicks (CPC)

Being adopted in online advertising, Cost per Clicks is defined as the revenue generated by a publisher, every time a user clicks on the advertisement link reflected on the website. A click exemplifies a visit or a communication with the company’s product or the services delivered. This draws the attention as to what you are buying as an advertiser. The value of average CPC fluctuates according to the distinct industry and business. However, as an advertiser, it should be that CPC will be either equal to or less than the maximum bid. Depending on the working of Google Adwords, The CPC is leveraged by the ad rank of your closest competitor and the bid made in the auction.

Cost per Clicks serves a wide array of benefits as its numerical value will analyze the financial prosperity of the relevant paid search campaigns. The investment reflects the quality you achieve in return for the payment done by you. Cost per clicks bring the maximum traffic and generate leads to the website. Thus, upscaling the online visibility and fostering the brand name among the brand leaders.

CPC comes with two varied models: flat-rate CPC and bid-based CPC. In the flat rate CPC, an agreement on fixed rate is made between the advertiser and the publisher in advance. While in bid based CPC, higher the bid made, more chances the ad will be reflected on the internet. One of the common examples of bid based CPC is Google AdWords.

Google AdWords

Google has designed a system to help in the marketing of the relevant products and services in the Google Search Engine and other sites. As an advertising service, Google AdWords is employed by the businesses to display ads on various affiliated networks. Emphasizing on the keywords, the adword programs empowers the business to decide a budget for the advertisement.

A lucrative AdWord campaign incorporates the target audience, the geographical space, relevant keywords and the budget set for the advertisement, thus designing fruitful results within the minimal time frame. If the user clicks on the AdWords, he is automatically directed to the website. Keyword matches are of various kinds:

• Broad Matches: Broad match covers the maximum users when the prospective keyword is looked for.

• Phrase Match: Ad visibility depends on the matching of the exact phrase mentioned.

• Negative Match: It inhibits your ad visibility when the keyword is searched for.

With the ever growing demand to rule the market world, the brands utilize Google AdWords to attain the maximum benefits. It accords you with a lot of perks. Google AdWords can be measured and analyzed enabling you to perceive the investment made and ROI. The campaigns can be optimized with a tremendous speed allowing your prospects to visualize the ads as quickly as possible. Being cost effective, it provides the advertisers various platforms to tweak your campaigns.

Bing Ads

With the onset of the pay per click advertising across all the internet channels, the brands are realizing the gravity of AdWords. Bing Ads are likely to rule the advertising world in the near future as enables you to influence a larger customer base along with upgraded returns. Sometimes referred as Yahoo Bing Network, Bing ad is an advertising platform to showcase business ads on Bing and Yahoo search engines along with your syndicated partners like facebook, Amazon, Viacom and others.

Bing Adwords has made considerable profits in the search results, thereby portraying a wider market share. Contrary to belief, the Bing Ads syndicated search partners drive huge traffic and evaluate the quality score using different measures.

Mobile Search Advertising

Approximately 90% of the customers don’t step out from home without mobile phones and perform maximum searches from the devices every day. Therefore, large domains of businesses have shifted to mobile search advertising with the recent developments made to the Google AdWords. Its implementation has resulted as the best path for the brands to reach their prospective consumers. However, the marketers are looking forward to boost the performance of the mobile search Advertising.

With the ever growing advent of technology, mobile search advertising will outperform the desktop searching strategy. Based on the respective demographics, the mobile networks acknowledge the mobile profiles, displaying the advertisements as soon as the users download any data or application. The advertising can be carried out in varied ways such as mobile web, multimedia messaging services, videos and mobile applications.


Geotargeting encompasses all the AdWord features allowing your ads to be visible in a certain geographical location. However, it might be challenging to the PPC advertisers to target the limited location owing to cookies or browser privacies which further limit the customer’s reach. Various tactics can be employed for geo-targeting like a campaign targeting bid adjustment, multiple campaigns targeting single or multiple locations. Focusing on the usage of keywords, geo-targeting a specific area will result in major benefits.

Why Choose Us?

At RoundArk, we endeavor to deliver the best services and ensure that the brand gains the maximum benefits. Our professional team focuses on the brand recognition, thus making your product accessible to the customers, be it existing or the potent customers. Upgrade inbound traffic and increased ranking in search engines is what we prioritize.

Designing digital media campaigns and embracing the latest technology, we give our clients a strong stride across the globe.

case studies

We have helped companies get success and achieve their business goals with our innovative and customized solutions. Take a look at some case studies for more Round Ark services highlights.

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